Lead intelligence for freelance builders
Don't sell a list of bad websites. Hand them a closeable pitch.
Groundwork pre-scores local businesses by how weak their website is, ranks the best opportunities, and gives you a ready outreach message and a live redesign of their site to pitch with.
12,806 local businesses pre-scored and ready to work
Most lead tools sell you a problem.
A list of slow, dated, or missing websites is just a list of cold calls. Groundwork goes further: it scores the site, estimates the deal, drafts the outreach, and generates a real redesign of their site you can show them. You pitch a solution they can see, not a complaint.
How it works
Find the weak ones
Browse thousands of pre-scored local businesses, ranked by real opportunity - the ones with no website or a weak one, who can afford a build. Filter by trade, city, or draw an area on the map.
Pitch with a mockup
Each lead comes with a plain-English breakdown, a deal-size estimate, a tailored outreach message (email, call, or text), and a one-click AI redesign of their actual site to send as the hook.
Track to close
Save leads to a shared pipeline, assign them to teammates, and move them new to contacted to won. Find verified emails when you are ready to reach out.
A growing data moat
Pre-scored businesses across dozens of markets - score once, everyone benefits. The database deepens over time.
Opportunity ranking
Every lead carries an opportunity score that weighs website weakness, demand, and deal size - so the best leads surface first.
AI redesign mockups
Generate a real, live redesign of a prospect's site and share the link in your outreach. The differentiator that gets replies.
Outreach that sounds human
Tailored email, phone-call, and SMS drafts grounded in what is actually wrong with their site - never a template.
Shared team pipeline
Work leads with a partner: one board, assignments, notes, and statuses from new to won.
Scan any market (Pro)
Not in the database yet? Point Groundwork at any city and trade and it scores the market on demand.
Start with the best leads in your market.
Browsing is free. Upgrade when you are ready to work the pipeline.
Browse the database